THE ROLE OF MASS MEDIA IN DEMOCRATIC GOVERNANCE
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- NGN 3000
Abstract
This study examines the role of mass media in democratic governance. Specifically mass Media are generally assumed to play an important role in democracies, but how effective are they in performing this function within specific states hence this study. The study adopts four specific objectives to the study which are (i) To ascertain the level of equal media coverage given to political parties to candidates. (ii) To ascertain the significant relationship between mass media & electioneering campaign. (iii) To ascertain the significant level of mobilization of mass media towards elections and (iv)To determine the significant role mass media plays towards the democratic governance in Nigeria. The Methodology of the study includes: design of the study, area of the study, the population of the study, the sample of the study, the institution of data collection, validation of the instrument, distribution and retrieval of the instrument and the method of data analysis in the cause of data distribution.
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